YPN Valentine’s Singles Cruze Through Midtown

Posted:  February 21st, 2011 by:  YPN MIami comments:  0

When Chevrolet wanted to reach out to progressive groups of young professionals throughout South Florida for their Chevrolet Cruze campaign, they tapped YPN Miami for the “YPN Valentine’s Singles Cruze Through Midtown.”

Just before Valentine’s Day on February 10th, a total of 8 YPN members (4 single men and 4 single women) were selected to participate, which allowed them to meet and connect with fellow members while driving the Chevrolet Cruze and touring Midtown Miami.

The team at Chevrolet planned a total of 3 stops in Midtown Miami, and participants found the secret locations using the addresses provided and OnStar.  The first stop was Uva 69 Restaurant where participants were treated to a delicious dinner and had the chance to get to know one another better. Next, partners and vehicles were switched in order to arrive at the second stop, Angelina’s Coffee & Yogurt where participants ordered a Valentine’s Day dessert. The third stop, News Lounge Café, allowed YPN members to relax with a cocktail for some friendly conversations.

Prizes given away throughout the night included a wireless computer mouse, a set of kitchen canisters, and $50 American Express gift cards. Valentine’s Day themed goodie bags were also given away to each participant.

General comments overheard after the test drives and shared after the event were:

“This car has a lot of features. I love the XM radio and it’s nice inside.”

“The event was outstanding. Our hosts were organized and professional and very informed of the product.” – Comment from Nicole Gates

“‘I had a wonderful time. I got to meet some really cool YPN Members.” – Comments from Tonya Thomas

YPN Miami looks forward to future sponsorship opportunities with the Chevrolet brand.

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