Look past your circumstances and get creative! is Felecia Hatcher’s message when she speaks to crowds around the world. For over a decade Hatcher has dedicated her life to empowering students and young adults to create their own opportunities and live their passion. Hatcher has been honored by the White House as one of the Top 100 Entrepreneurs under 30, a TEDx Presenter and featured on the Food Network, Inc, Wall Street Journal, Entrepreneur, Essence Magazine and Black Enterprise for her work in branding, social media and social entrepreneurship.
As a “C” student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college by getting creative. Felecia used her experience and knack for personal marketability to start her first business called Urban Excellence as a freshman in college. Her company built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA, Texas A&M University, TED, and the Urban League.
Hatcher has traveling around the country spearheading successful experiential marketing and social media campaigns for Fortune 500 companies like Nintendo, Sony, Wells Fargo, and Microsoft. Hatcher also worked for the NBA as the Front Office Marketing Manager for the Minnesota Lynx and spearheaded their 10th anniversary re-branding campaign.
In 2008 Hatcher started a gourmet popsicle and ice cream catering company after she fell flat on her face while attempting to chase an ice cream truck in heels. Hatcher has formed many strategic partnerships through her company Feverish Ice Cream using popsicles to help companies like Universal Music, Adidas, Whole Foods, Live Nation, Bacardi, JCrew, Capitol Records, Maker’s Mark, The US Census Bureau, The W Hotel, Playboy, Tom Cruise, and Vitamin Water promote their new products through her trucks, carts, social media networks and sponsored ice cream give-a-ways. The company is dedicated to sustainability and innovation donating a portion of each popsicle sold to charity as well as running a youth entrepreneurship program called PopPreneurs where Hatcher and her partner teach kids in urban areas how to become entrepreneurs.
Hatcher is the author of 2 books The “C” Students Guide to Scholarships and How to Start a business on a Ramen Noodle Budget.