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JOB ALERT: Senior Communications Manager, CareerSource Broward

JOB ALERT: Senior Communications Manager, CareerSource Broward

Posted:  October 14th, 2015 by:  YPN MIami comments:  0

Senior Communications Manager

Position Overview
Department  –  Communications
Location  –  CareerSource Broward 6301 NW 5th Way, Suite 3000, Fort Lauderdale, FL 33309

Job Code  –  520
Date Posted  –  Tue, 13 Oct 2015
Employment Status  –  Full-time (37.5 Hours weekly)
Salary  –  $51,559- $56,750 (Hiring range.)
Where to ApplyCareerSourceBroward.com

Description

CareerSource Broward seeks a dynamic media relations professional, adept with social media, to create, implement, and manage media relations, marketing, communications and public relations programs designed to inform the community of CareerSource Broward’s (CSBD) services and promote a positive image to the public. Individual will continue to build and strengthen the organization’s brand and communicate business goals and objectives to the agency’s target audiences.

Job Description
– Design media relations programs to include building and maintaining ongoing relationships with key media; writing interesting and effective press releases; creating information for media kits; and developing and maintaining applicable company Internet or Intranet web pages.

– Serve as media spokesperson for the organization, in conjunction with the President/CEO.

– Promote CSBD information and events to the news media and other internal/external audiences; pitch stories to various media outlets; prepare and distribute supporting press materials; organize media coverage of major announcements and initiatives; quickly respond to inquiries and interview requests from reporters, producers, and the general public; plan and manage high-level projects, events, and campaigns that will generate increased visibility for CSBD in the news media; and interact with journalists on a regular basis, cultivating relationships with key reporters.

– Provide oversight and management of social media activities for the agency including ensuring active/high visibility presence on major sites such as Facebook, Twitter, LinkedIn etc.

– Write, implement, and evaluate strategic, comprehensive marketing, communications, and public relations plans to direct the overall outreach efforts of the organization, to reach identified target audiences. Prepare and analyze various monthly, quarterly, and annual reports.

– Manage all agency marketing initiatives. This includes oversight and/or design creative elements, writing ad/promotional copy, managing media buys, tracking responses and evaluating effectiveness. Work with staff to ensure that marketing materials maintain agency quality and consistency standards (this includes any information to be consumed by the public).

– Develop and/or maintain the agency’s corporate image and identity, which includes the use of logos and signage.

– Assist with the preparation and distribution of marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.). This includes designing, writing, editing, and preparing final artwork for print (if applicable).

– Consult with executives and department heads to determine communications/marketing needs.

– Draft speeches for agency leadership and arrange interviews and other forms of contact on their behalf.

– Assist with the development and effective management of the communications budgets.

– Provide information and guidance to agency leadership and staff on communications, marketing and public relations issues, and projects (e.g., crisis communications, talking points for media etc.)

– Manage projects with outside vendors (printers, sign shops, specialty advertising vendors, media outlets, etc.) that develop and implement communication strategies and information programs on behalf of the organization.

– Oversee the preparation and distribution of marketing and informational collateral (e.g., brochures, web pages, reports, press releases, posters, public service announcements, videos, presentations, news articles, etc.).

– Prepare and deliver presentations to the community, the Board, executives, internal staff or provider agency audiences. Evaluate advertising, marketing and promotion programs for compatibility with public relations efforts.

– Create and manage special events such as press conferences, trade shows, conferences, sponsorship events, training classes, etc.

– Develop and manage positive relationships with local and municipal government officials, media representatives, community agencies, and provider partners.  Represent agency at state and regional marketing-related committee meetings and events.

– Learn about and monitor all federal and state policies and regulations regarding relevant workforce development legislation and programs.

– Initiate market research and analyze respective results to help determine possible service offerings or marketing channels. Monitor consumer, marketing, social, and political trends that might affect the agency or its partners.

– Administer the agency’s public information program and respond to inquiries from a wide variety of individuals, groups, organizations, and governmental entities.

– Participate in the agency’s hiring process by serving on screening and interview panels as needed.

– Participate in agency’s quality improvement initiatives by continually focusing on strategic planning and improving customer service. Provide ongoing supervision, support, training, guidance, and evaluation of direct reports as needed.

– Communicate with coworkers, management, staff, clients, and the general public in a courteous and professional manner.

– Conform with and abide by all regulations, policies, work procedures, and instructions.

– Perform other duties as assigned.

 

Education & Experience Requirements

– A Bachelor’s degree in public relations, marketing, advertising or a related field, plus a minimum of three years’ experience in overseeing a marketing program is required.

– Media relations and spokesperson experience required.

– Management experience required.

– Advanced degree and experience managing offsite personnel preferred.

– Proficiency with social media and graphic design software including Adobe, Photoshop, InDesign etc., is required.

 

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